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KMID : 1023120100080010063
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Korean Journal of Aesthetic Society
2010 Volume.8 No. 1 p.63 ~ p.74
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Analysis of B.B Cream used Condition
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Park Young-Eun
Chin Chung-Hwa
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Abstract
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The survey was designed to analyze the use of B.B. cream and to find out the satisfaction level as well as the knowledge of the related information in 360 women of different ages. On the question regarding the existence of a Blemish Balm (B.B.cream), 71.8% (256 subjects) replied that they have heard of or have used the product. Out of the 256 people, 45.7% (117 subjects) replied that they did not know the English meaning of B.B. cream and those who replied Blemish Balm was 2.3% (6 subjects), which was the lowest percentage of the subjects. On the usage statistics, 51.55% (184 subjects) replied that they have used it and in the age categories, women in their 30s showed the highest usage (76.7% - 46 subjects). ANOVA analysis of the satisfaction of B.B.cream after the usage, the highest reason for satisfaction was the natural feeling of their makeup effects and there was a statistically significant difference (F=5.55, p=0.0016). On the question about the reason why they prefer B.B.cream, 28.2% (51 subjects) of the total subjects replied the specialty of the product, and the next reasons were the trendiness of the product (26.5% - 48 subjects) and easiness of use (21% - 38 subjects).
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KEYWORD
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Blemish Balm, B.B Cream, Cosmetic, life-cycle
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